Not every web threat looks the same to every user. Some campaigns change by location, browser or device, which makes validation harder and can delay prioritization. Campaign Analysis was built to reduce that friction and bring comparative visibility into the same investigation workflow.
Why we launched Campaign Analysis
Teams need more than a single screenshot to understand a campaign. When a URL adapts its content to the visitor context, reviewing one view is no longer enough. We wanted to provide a more practical way to compare scenarios from the same environment and decide faster whether a case deserves escalation, response or priority follow-up.
What the new module adds
Campaign Analysis lets teams review the same URL across multiple profiles to better validate targeted campaigns and behavioral differences. The commercial goal is simple: reduce uncertainty and give analysts more context before they act.
- Scenario comparison from a single review flow, without splitting the analysis across multiple tools.
- More context for localized campaigns, mobile experiences and browser-specific variants.
- A more useful readout to prioritize incidents that truly impact the end user.
How teams use it
Campaign Analysis is designed to complement the investigation workflows already available in Platform. It helps validate what changes across profiles and turn that difference into a clearer operational decision.
- Confirm whether a threat changes by country, device or browser.
- Compare experiences to better understand the real reach of a campaign.
- Provide more commercially useful evidence for triage, reporting and follow-up.
What value it brings to the business
In practical terms, Campaign Analysis helps teams make faster decisions when a campaign does not behave the same way for every user. That improves validation, reduces analysis time and strengthens the ability to explain a threat’s impact with more context and less uncertainty.